Universal Filmed Entertainment Group Partners With Cameo To Present Customized Video Messages Of The Boss Baby, Powered By Hour One


The DreamWorks Animation star The Boss Baby: family business, one of the biggest animated films of the summer, is now the first animated character to be available on demand on Cameo, powered by Hour One

LOS ANGELES, October 05, 2021– (BUSINESS WIRE) – Universal Filmed Entertainment Group (UFEG) and Cameo today announced that DreamWorks Animation (DWA) Larger-than-Life Trainee CEO The Boss Baby is available for personalized video bookings on Cameo, the leading marketplace connecting the world’s most diverse talents with their biggest fans and brands through personalized video messaging, engaging fan experiences, marketing campaigns and event partnerships. Thanks to this innovative partnership with UFEG, The Boss Baby becomes the very first animated character to join Cameo thanks to machine learning technology powered by Hour One.

The hugely popular DreamWorks Animation franchise was born in 2017 with the Oscar® nominated hit movie The boss baby, which spawned the most-watched original DreamWorks Animation TV series, “The Boss Baby Back in Business,” and this summer’s hit Universal Pictures film, The Boss Baby: family business, which is currently continuing its global deployment.

By partnering with Cameo, a popular app that connects fans directly with their favorite pop culture personalities, The Boss Baby will now be exclusively ready to deliver hilarious personalized video messages, ranging from birthday greetings to congratulatory wishes. cheering talks and fun roasts.

“This creative collaboration between Universal, DreamWorks Animation, Cameo and Hour One uniquely connects innovation, technology and DreamWorks’ popular franchise character, The Boss Baby, to deliver an exceptional and one-of-a-kind interactive fan opportunity. “said Abhijay. Prakash, President, Universal Filmed Entertainment Group. “Providing this enhanced and next-level opportunity for Cameo users paves the way for film and television audiences to uniquely connect to a DreamWorks property and effectively underscores Universal’s commitment to this rapidly changing landscape to further evolve into more holistic content and an IP studio. “

“We have always believed in the ability to make impossible fan connections possible,” said Arthur Leopold, Cameo Commercial Director. “Now, in partnership with Universal / DreamWorks and Hour One, we’re enabling fans to connect directly with an animated AI-powered character for the very first time to bring joy and humor into their lives. believe this is the start of a whole new frontier of fan engagement and IP monetization, and we’re excited to bring The Boss Baby to Cameo to launch the future with us. “

Video Greetings from The Boss Baby are made possible by a combination of DreamWorks Animation’s unparalleled custom animation team and the technology of Hour One, an end-to-end cloud-native video creation platform powered by the ‘IA. Hour One’s ability to replicate and animate highly realistic characters with natural facial expressions, gestures and perfectly synchronized speech, made Hour One the perfect technology to bring The Boss Baby to Cameo. As part of this, Hour One has also integrated Lovo’s text-to-speech AI technology.

“We are delighted to be working with both UFEG and Cameo, and to demonstrate our cloud video rendering infrastructure combined with our AI technology to make an animated character accessible on Cameo for the first time,” a said Oren Aharon, CEO of Hour One. “The Boss Baby is such a beloved character, so we’re excited to bring him to life for the fans.”

The Boss Baby is now available for booking on Cameo. To order a personalized video of The Boss Baby, visit https://www.cameo.com/bossbaby.

Besides, The Boss Baby: family business is currently available on Digital and 4K Ultra HD, Blu-ray and DVD from Universal Pictures Home Entertainment.

About Universal Filmed Entertainment Group

Universal Filmed Entertainment Group (UFEG) produces, acquires, markets and distributes entertainment films around the world in various media formats for cinema, home entertainment, television and other distribution platforms. The Global Division includes Universal Pictures, Focus Features, Universal Pictures Home Entertainment, DreamWorks Animation Film and Television. UFEG is part of NBCUniversal, one of the world’s leading media and entertainment companies developing, producing and marketing entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of information and entertainment networks, a leading film company, major television production operations, a group of leading television stations, world-renowned theme parks and a suite of leading Internet-based companies. NBCUniversal is a subsidiary of Comcast Corporation.

About Cameo

Cameo is the premier marketplace connecting fans and brands directly to tens of thousands of pop culture figures in the form of personalized video messages, engaging fan experiences, marketing campaigns, and event partnerships. Founded in March 2017 by Steven Galanis, Devon Townsend and Martin Blencowe, Cameo’s mission is to create the most personalized and authentic fan connections in the world. In just over four years, Cameo has produced over 2.5 million magical moments ranging from birthday and good luck messages to prom invitations, marriage proposals and direct interactions with fans. In 2020 alone, the company made more cameos than in its 4 year history, with cameos delivered to every continent around the world.

About the first hour

Hour One is an end-to-end video creation platform, enabling next-level AI automation to scale personalized communications. Powered by realistic and programmable characters, Hour One brings studio-quality video to any business. We use advanced neural networks, machine learning, and audiovisual pipelines to create and animate characters in a very realistic way. This way, a single character can deliver thousands of lines of text, in multiple languages, to a video stream that people can interact with. , and new content can be scheduled in minutes. Hour One uses a vast cloud infrastructure to maintain these characters, and to generate and edit thousands of videos for businesses in e-learning, e-commerce, digital health, entertainment and more.

View the source version on businesswire.com: https://www.businesswire.com/news/home/20211005005258/en/


Janabeth Ward for the first hour
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