The CBS/Nickelodeon broadcast of the Cowboys’ Wild Card game got huge ratings
After enjoying immense success with its first NFL Wild Card game airing in 2021, Nickelodeon (and its parent company CBS) decided to bring another game to the network focused on kids this year. The Dallas Cowboys vs San Francisco 49ers game was featured on CBS, Paramount+, Amazon Prime Video, and Nickelodeon.
The Nickelodeon show, of course, looked very different. The channel has focused on including children in the world of the NFL. There were lots of rules explanations, appearances of Nickelodeon cartoon characters, SpongeBob Squarepants and Patrick Star as goal nets, and of course tons of mud.
According to reports, the broadcast on CBS and Nickelodeon averaged over 41.5 million views. The game peaked at 50.2 million.
This makes the contest the most-watched Wild Card game in seven years. The last Wild Card game with high ratings was also a Dallas game when more than 42 million people watched the 2015 Lions vs. Cowboys game.
Despite being in a smaller TV market than other NFL teams, the Cowboys continue to get great ratings for their games.
Those massive ratings also meant the Wild Card game was the second most-watched program on any network since Super Bowl 55. That seems to be a recurring pattern for Dallas.
Despite to be in a television market of just three million households (placing them behind the Giants, Chargers, Rams, Bears, Jets and Eagles), Dallas games continue to bring huge success to the NFL. The Cowboys’ Thanksgiving game against the Raiders drew nearly 41 million viewers.
In fact, during the regular season, Dallas played in five of the NFL’s ten most-watched games. These games were:
- Week 12 – Cowboys vs Raiders on CBS – 40.8 million
- Week 11 – Cowboys vs Chiefs on FOX – 27.8 million
- Week 16 – Browns vs Packers on FOX – 28.6 million
- Week 12 – Bears vs Lions on FOX – 28.2 million
- Week 4 – Bucs vs. Patriots on NBC – 27.2 million
- Week 17 – Cardinals vs Cowboys on FOX – 26.8 million
- Week 12 – Rams vs Packers on FOX – 25.2 million
- Week 1 – Cowboys vs Bucs on NBC – 25.2 million
- Week 9 – Packers vs Chiefs on FOX – 25.0 million
- Week 2 – Cowboys vs Chargers on CBS – 25.0 million
Some might say the Cowboys aren’t Team USA, but the ratings seem to say otherwise. Unfortunately, we’ll have to wait until next season to see more Dallas football.