Sonic by Viacom18 Celebrates the ‘Tenniversary’ of Entertaining Kids


Sonic, the offering of the Nickelodeon children’s entertainment franchise, recently completed 10 years of its journey.

Since its debut on December 19, 2011, in the crowded and competitive market for children’s entertainment, Sonic has helped the Nickelodeon franchise rise through the ranks.

From the launch of its first show ‘Kung Fu Panda – The Legend of Awesomeness’ to its latest IP Pinaki & Happy – The Bhoot Bandhus, the show contributes 30% of channel ratings and consistently appears in the Top 10 of the category. since its launch, according to a statement from the company.

Sonic designed and sculpted his growth story around engaging stories, endearing characters, and strong kids who connect.

Nina Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, said: “When we started our adventure with Sonic ten years ago, we dove into the very competitive kids category. Since then, Sonic has made giant strides. Sonic’s success story is the result of the kid-first approach to driving innovation with pioneering, local content, making Nickelodeon the leading franchise. We are very proud of Sonic’s success and are truly overwhelmed by the love he continues to receive from children and advertisers. We are happy to have built a brand that is a destination that kids return to for their daily dose of entertainment and look forward to the next phase with enthusiasm and zeal.

To commemorate Sonic’s ten-year journey, a special “Tenniversary” anniversary campaign is designed focusing on partnerships, expansive influencer promotions and digital engagement through an array of exciting activities.

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