PlayMonster brings Disney and Pixar characters to its blockbuster product line – ToyNews
International toy company PlayMonster has entered a new partnership with Disney to bring a host of popular Disney and Pixar characters to a collection of its successful product lines and categories, including 5 Second Rule, Ring It On and Colorforms.
The deal is the latest to be struck by the toy company as it continues its international expansion plans.
Through this partnership, Disney themes will be integrated into a portfolio of brands, such as 5 Second Rule Disney Edition, in which all challenges will be Disney-themed, and Ring It On Disney Edition in which players run to find matches. for cards featuring classic Disney. characters like Mickey and Minnie Mouse.
PlayMonster will also be celebrating the 70th anniversary of the Colorforms brand with a special edition that will see the addition of Disney and Pixar titles such as Toy Story, Disney’s Frozen, Minnie Mouse and Mickey Mouse and Minnie Mouse in retro form.
“We’re excited to be working with Disney on our classic games like 5 Second Rule and Colorforms, as well as exciting new games like Ring It On,” said Hollie Holmes, Global Licensing Manager at PlayMonster.
“We could not be more pleased with the continued growth of our strong licensing programs which have a significant impact on the business. “