Paul Rudd and Seth Rogen tease Funny Lay’s Superbowl ad

Actor Paul Rudd attends the ‘Ghostbusters: Afterlife’ New York premiere at AMC Lincoln Square Theater on November 15, 2021 in New York City. Seth Rogen attends the Seth Rogen Hosts HFC Head To Head Virtual Game Show fundraiser with celebrity guests on November 10, 2021 in Los Angeles, California.

Funnymen Paul Rudd and Seth Rogen reunite for an upcoming Super Bowl ad, teasing a new commercial for Lay chips.

Through PEOPLE, it’s a big deal for Lay’s, as it’s his first Super Bowl ad in 17 years. Dubbed the “Golden Memories” campaign, the official in-game ad will see Rogen and Rudd enjoying “typical best friend activities” – as well as what the brand calls “a few adventures you won’t believe until you have not seen”.

A taste of their fun can be seen in a teaser for the announcement, which debuted today (January 27). In the clip, the duo — dressed in retro clothes, like Rogen’s tie-dye t-shirt and Rudd’s beret — sit on a film set in a car that Rudd pretends to drive. “What are we doing?” asks Rogen, 39, as he holds a bag of Lay’s crisps with the word “classic” on it.

“We’re doing a teaser,” says Rudd, 52. But a confused Rogen doesn’t buy it. “We are teasing commercials now? It’s a thing ? he asks, even questioning it when Rudd compares the teaser to a movie trailer. “Yeah but the commercial is incredibly short in the first place, how long is the teaser?”

“Oh, that’s really s–” Rudd says while getting hilariously cut off right at the end of the commercial. The final ad will air on February 13, when Super Bowl LVI airs live from SoFi Stadium in Los Angeles.

A previous teaser showed a fictional stalker from Rogen, who had created an entire spooky shrine for his favorite actor with pictures, newspaper clippings, candles, and of course, a bowl of Lay chips.

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