Paramount Nickelodeon Content for Ukrainian Refugees in Europe – The Hollywood Reporter
Paramount Global has launched other initiatives for Ukrainian refugees with a focus on providing free Nickelodeon children’s content on various platforms in Europe and beyond.
In addition to a $1 million donation to support humanitarian aid organizations, which the entertainment giant previously unveiled, children and their families who fled Ukraine to neighboring regions will have access to various content Ukrainian-language Nickelodeon via free, ad-supported Pluto TV. channels, linear television, as well as the Nickelodeon and Nick Jr. channels on YouTube.
The goal is to bring them “comfort and allow them to continue to feel at home watching their favorite cartoons, even when abroad,” the company said.
Here is an overview of the different offers:
This week, Nickelodeon will introduce Ukrainian-language content to its YouTube content mix for select Nickelodeon and Nick Jr. channels available across Europe. “Ukrainian-language content will feature kids’ favorite shows from Nickelodeon and Nick Jr., including Sponge Bob SquarePants, Blaze and the Monster Machines and paw patrol“, said the company.
Paramount offers a Nickelodeon pop-up channel in conjunction with Pluto TV in the Ukrainian language called Nickelodeon Ukraine Pluto TV. “The channel is ad-free and currently available free of charge to more than 30 (distribution) partners across Europe, including Germany, Switzerland, Austria, Poland, Hungary, Nordics, Spain, France, Italy and the Middle East/North Africa,” the company said, with other potential partners also considering offering the network. , including Nickelodeon favorites and Nick Jr. from Sponge Bob SquarePants and the Penguins of Madagascar for paw patrol and Blaze and the Monster Machines.”
In the United States and around the world, Pluto TV will provide more than $2.5 million in free advertising to humanitarian organizations “who can benefit from mobilizing and educating global audiences about the heroic work they do in these trying times,” Paramount said.
Additionally, in Europe, the Pluto TV channel Nick Ukraine is now live on Pluto TV in Germany, Switzerland, Austria, France, Spain and Italy. The channel offers children episodes of Nickelodeon programming, such as Sponge Bob SquarePants, bubble guppies and Tteenage mutant ninja turtlesin Ukrainian for free, no registration required.