Nickelodeon is developing kid-themed football movie with LeBron James’ SpringHill Company

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While many NFL fans wait (and hope) to see if Nickelodeon produces another TV game in the upcoming 2021 season, the kids’ TV channel is trying another route to promote football to a younger audience.

SportTechie’s Andrew Cohen reports that Nickelodeon is developing a live-action movie titled Fantastic football for the Paramount + streaming service. The story will follow the 15-year-old daughter of a professional soccer player who discovers that she can control her father’s performance on the pitch through a video game.

Fantastic football is co-produced by SpringHill Company, the production house created by LeBron James and Maverick Carter. Nickelodeon is considering a 2022 release for the project.

SpringHill’s involvement in another kid-themed film with video game elements comes across as Space Jam: a new legacy is released in theaters and streaming on HBO Max. With James in the lead role, this film imagines the NBA superstar and his son (who wants to create video games) trained in a virtual reality environment by artificial intelligence.

Whether or not Fantastic football will also get real video game link like Space Jam: a new legacy a for Xbox has yet to be announced.

Nickelodeon (owned by ViacomCBS) produced a show for last season’s NFC Wild Card Playoff game between the New Orleans Saints and the Chicago Bears. Called on by Noah Eagle, Nate Burleson and Nickelodeon star Gabrielle Nevaeh Green, the game’s telecast featured plenty of kid-friendly elements such as animated mud cannons firing into the end zone when a touchdown was scored, eyes googly and exploding clouds superimposed on the players, and Minecraft-type graphics showing the highlights of the first half.

Related: ESPN2’s Marvel-themed NBA Show Draws 274,000 Viewers, Better Than Other Recent Simultaneously

The Nickelodeon broadcast drew 2.06 million viewers (combined for 30.7 million with the CBS broadcast), enough success that we’ll surely see another kid-themed production for a special event like a playoff game. , otherwise a regular season game.

SpringHill Company continues to produce numerous projects amid reports that the production company is seeking a partner to purchase a stake in its operation. Variety Nike reports that Nike is among the companies interested in streaming platforms and tech companies.

[SportTechie]



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