Lightlife Foods collaborates with Disney and Pixar to promote the new film “Lightyear”

CHICAGO–(BUSINESS WIRE)–Greenleaf Foods, SPC, owner of plant-based food company Lightlife®, today announced a blockbuster collaboration with Disney and Pixar. As part of the promotion for the upcoming film, Light yearLightlife and Disney and Pixar are teaming up to celebrate the magic of legendary character Buzz Lightyear off the screen and in the kitchen.

Nostalgic Disney and Pixar fans toy story will soon spot his beloved Space Ranger on shelves at Walmart, Kroger, Whole Foods Market, Target, Albertsons and more across the country. As part of its sponsorship of Light yearseveral Lightlife items will feature new Light year– inspired packaging including Lightlife Smart Dogs® – America’s #1 Selling Plant-Based Hot Dog.1 Lightlife Smart Bacon®Lightlife Original Tempeh, Lightlife Plant-Based Burger, and Lightlife Breakfast Patties and Links also received a packaging refresh in conjunction with the new film.

“Our collaboration with Disney and Pixar marks the largest brand collaboration in Lightlife history and we are extremely proud to be the exclusive plant sponsor of a film with a fan base that spans generations,” said said Adam Grogan, president of Greenleaf Foods, SPC. “We’re thrilled to have Lightlife’s family-friendly, plant-based products teaming up with the release of the Disney and Pixar film this summer.”

In honor of the Light year debut, Lightlife invites fans to hit the kitchen to enjoy delicious plant-based recipes like ‘Cosmic Chili Dogs’, ‘Buzz Breakfast Burrito’ and tasty ‘Morning Moonrock Muffins’. The brand will also be running a raffle promotion with a chance to win dozens of prizes, including a private movie screening and Disney merchandise.

A sci-fi action adventure and origin story from Buzz Lightyear, Light year hits theaters on June 17 and follows the heroic Space Ranger on an intergalactic adventure alongside a group of ambitious recruits and his robot companion Sox.

Ready to take off? For a chance to win a private screening of Disney and Pixar Light year and other prizes, visit www.lightlifemovienight.com. For more recipe inspiration, visit www.lightlife.com and @Lightlife on Facebook, Pinterest and Instagram.

ABOUT GREENLEAF FOODS, SPC

Greenleaf Foods, SPC, transforms plant-based protein with a wide range of delicious and innovative products that satisfy consumers interested in adding a variety of protein to their diet. Our main brands include Lightlife® (“Lightlife”) and Field Roast™ (“Field Roast”). Together, these brands are delighting longtime loyal fans and attracting new ones who didn’t know plant-based protein could be so good. The Lightlife and Field Roast portfolios include nearly 50 products and represent a market-leading position in the chilled plant-based protein category in the United States. Greenleaf Foods, SPC is an independent, wholly-owned subsidiary of Maple Leaf Foods Inc. (TSX: MFI).

ABOUT “LIGHTYEAR”

A sci-fi action adventure and the definitive origin story of Buzz Lightyear, the hero who inspired the toy, “Lightyear” follows the legendary Space Ranger after he is stranded on a hostile planet at 4 .2 million light-years from Earth alongside her commander and their crew. As Buzz tries to find a way home through space and time, he’s joined by a group of ambitious rookies and his charming robot cat companion, Sox. The arrival of Zurg, a towering presence with an army of ruthless robots and a mysterious agenda, complicates matters and threatens the mission.

The film features the voices of Chris Evans as accomplished Space Ranger Buzz Lightyear, Uzo Aduba as his commander and best friend Alisha Hawthorne, and Peter Sohn as the Sox. Keke Palmer, Taika Waititi and Dale Soules lend their voices to Junior Zap Patrol’s Izzy Hawthorne, Mo Morrison and Darby Steel respectively, and James Brolin can be heard as the enigmatic Zurg. The voice cast also includes Mary McDonald-Lewis as Flight Computer IVAN, Isiah Whitlock Jr. as Commander Burnside, Efren Ramirez as Airman Diaz, and Keira Hairston as Young Izzy. Directed by Angus MacLane (“Finding Dory” co-director), produced by Galyn Susman (“Toy Story That Time Forgot”) and with a score by award-winning composer Michael Giacchino (“The Batman,” “Up”), Disney and “ Pixar’s Lightyear” didn’t hit theaters until June 17, 2022.

1 SPINS, L52WE, 04/17/22, Total US

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