KAM Summit ’21 concludes with industry experts highlighting the various key factors that will drive the animation ecosystem
The last day of the KAM 2021 Summit began with a fireside chat with Rajiv Chilak, who has was an insightful session where Rajiv Chilaka, Founder and CEO of Green Gold Animation, and Anil Wanwari, Founder and Editor in Chief of Animation Xpress, discussed the licensing and merchandising scenario in India.
Chilaka shared her thoughts on how the pandemic has changed the entire working model of studios and how technology is evolving for faster production.
He also pointed out that merchandising is a more difficult and delicate business than licensing.
Chilaka proudly shared how Chotta Bheem is still the most beloved and popular Indian character and how he reaches global audiences. He further shed light on the scope of the character’s license in the play, edutainment and education space and how Mighty little Bheem works well globally.
Chilaka called the animated film difficult terrain, but believes animation is a bigger canvas and he needs to create a high quality product to go to the whole world that he needs the right partnerships for.
During the session, Chilaka also revealed that one of her wishes was to create girl shows and that they already had four to five girl shows ready, which could come out at the right time.
Then it was time for the sign “Get on the digital sauce trainThe speakers for this panel were Rahul Rohilla, CEO and Founder of Sprout Studios, Devdatta Potnis, Senior Vice President of Revenue and Corporate Strategy of Cosmos Maya, Vishal TM, Director and CEO of VideoGyan, Green Gold Animation Sr. Vice President – Content Company Bharath Laxmipati and the session was moderated by Saraswathi Vani Balgam, creator, creative producer and director of Dancing Atoms.
Previously, YouTube has always been the go-to platform for children’s content on the digital front. Now, with Netflix also adding a lot of original animated content in its kitten, other platforms haven’t gone too far behind and have quietly made their own debuts to satisfy the huge mouths kids have for entertaining. The speakers shared various ideas on how their business has grown in the digital space and spilled the secret sauce behind their success.
Speakers believe compelling content is the key to success in the digital space.
Tthey also shared their take on how educational entertainment content works wonders as it helps parents keep their kids engaged and it’s also something where parents could be involved in activities with their kids.
Then it was time for “Making of the troll hunters trilogyThe 88 Pictures team has unveiled the making of Troll hunters Trilogy. Troll hunters is an American computer animated fantasy television series created for Netflix by Guillermo del Toro. 88 Pictures Animation Manager Manish Kumar, VFX Supervisor Prakash D Cunha, FX Supervisor Nidell Curham and Animation Supervisor Yohesh Rupani were the speakers, while producer and COO Aby John moderated the session. .
While the animated content is fun to watch, it’s quite a challenge to create. And the main reason is the plot, because coming up with an engaging plot requires creativity, innate talent, and great attention to detail. In animation, rare and unique ideas bring your characters to life.
The session took us through the entire process of developing the show; from the hiring process to the animation style work to the little details that brought the director’s vision to life for the series.
“Writing professionThe panel witnessed the informative and creative aspects of becoming an animation writer. The panel included top industry writers like Angela Salt, CEO of Salt Content, Sonam Shekhawat, VP of Creative and Development at Nucleus Media Rights, and freelance writer / producer Atul Rao. The session was moderated by Discovery Kids India and Indusverse CCO co-founder Alok Sharma.
The session started with each panelist giving their thoughts on what the art of writing is and how it can be developed. They also shared a few points about how bored they are at their jobs and how they get over it.
Salt emphasized how important time management and discipline are to a writer, and how to manage and complete assignments before the deadline.
Shekawat shared the basics of story writing and how creativity is more important than logic in kids’ shows.
Rao shared his take on writing stories for different franchises, as each show has its own flavors and codes. He also mentioned that writing is nothing but analysis and creativity that come together at some point. The panelists also discussed how to be inclusive when writing and how to encourage diversity in your story as well as in your ideas.
Sharma concluded the session by saying that currently Indian writers usually think in their regional language, then write their thoughts in English, then someone has to translate the script to the facilitators into their language. So, to reduce the hassle, screenwriters should have the freedom to write in Hindi or the regional language, as this will help animators understand the script better.
Then, “Educational Perspective on Animation” panel, Toon Club founder Tehzeeb Khurana, Karadi Tales co-founder Narayan Parasuram, Mussoorie International School director Meeta Sharma, Adamas University professional vice-chancellor (PR and media) Ujjwal K Chowdhury were the Expert panelists who shed light on the educational perspective of animation, share ideas on how animation can be part of education in schools. The session was moderated by Anil Wanvari, Founder, President and Editor-in-Chief of Anil Wanvari.
They explained that it was initially very difficult to integrate the arts into the regular curriculum. But, with international schools coming in and accepting it, things are improving a lot now. “Education used to be STEM focused and now it has become STEAM; Fortunately, art has arrived. Very few schools teach animation or art as a subject and include it in their regular curriculum. We have a distance to go, so it will take time. In the West and in European countries there is a lot more emphasis on art and this is where all the creative innovations happen, ”said Tehzeeb Khurana.
“I believe there is a lot of potential in using animation to teach students who are struggling to learn certain subjects. Creators like you can make it easy for them and you will be contributing a lot to society, ”said Anil Wanvari rightly.
For “Animation company 101” sign, Vaibhav More Films Founder and Director Vaibhav More, VP Strategy and Business Development at Popcorn Animation Studios Shambhoo Phalke, Freelance Visual Artist Saumin Suresh Patel and Founder, President and Editor-in-Chief of Anil Wanvari, Anil Wanvari, were the speakers who shared informative ideas on animation business and the details of small business scaling. The panel discussion was moderated by the director of Assembly Entertainment, Arjun Madhavan.
Commenting on the importance of focusing on your work, panelists said, “Once we know what we want to do and what our guiding principle is, it is important to bring discipline. A discipline that can empower us. Discipline just doesn’t involve one person, it has to be followed throughout. And discipline must translate into measurable systems.
One of the highlights of the session was Anil Wanvari’s perspective on the principles of hygiene. “Getting together with the right kind of people is extremely important and if that’s just you then you have to have a good grasp of the basics. For starters, if you are just starting out, do your TPS, ”he said. Vaibhav More had a quick note for aspiring artists: “I would encourage students and those new to the profession to adapt to the open source culture. It really helps a lot to cut costs, ”he urged.
The three informative days of the KAM summit ended with “Summarize with industry leaders” session with the advisory members of the summit who are the backbone of this industry and have helped AnimationXpress to put together this great summit. Advisory members include Toonz Media Group CEO P Jayakumar, Zebu Animation CEO Adi Shayan, Green Gold Animation CEO Rajiv Chilaka, Assembly Entertainment founder and CEO AK Madhavan aka MadMax, Walt character technical director Disney Animation Studios – Simulation Supervisor Avneet Kaur, Autodesk India Technical Solutions Director Samit Shetty, Joan Vogelesang Consultants President and CEO Joan Vogelesang and Srinivas Sribhakta who is the CEO of VedAtma Animation Studios, AVGC Center of Excellence, Karnataka and secretary ABAI.
The advisory members shared their thoughts and vision on how to move the animation industry forward and also congratulated the Animation Xpress team for organizing such a power supply and a insightful summit with numerous industry speakers.
Jayakumar highlighted the growing diversity and inclusiveness in the animation industry and how to produce world-class content.
Chilaka spoke about licensing and merchandising and running a successful animation studio. Additionally, Srinivas emphasized the importance of education and skills development required for the animation industry. Shetty shared his take on the evolution of technology and how story and idea play a crucial role in animation.
MadMax explained how the industry has grown in volume and quantity over the past five years and that the process is continuous and evolving.
Shayan explained how the animation industry has shown agility, adaptability, and great strides. Kaur gave him ideas on how to develop global content and Indian animation delays and how to take it to the next level.
Vogelesang explained how to penetrate local IPs into the global market where she mentioned that in order to reach a global audience we need to be aware of global sensitivities and there has to be internationalization of content. The breakthrough will come when there is a great marriage between local and international content where the content will be local but it includes the global community reaching out.
The session covered all aspects of the animation industry, from education to business.
The summit was followed by a grand awards ceremony titled ANN Awards where the best talent in the animation world was honored and recognized for their artistry and creativity.