Harbor City Partners With Disney And Pixar To Host Hong Kong’s First Pixar Fest – New Large-Scale Event Format With Facilities And Check-In Points Across The Mall
Taking advantage of the mall’s horizontal and spacious layout, Harbor City adopts a new format for hosting a large-scale event with facilities and check-in points throughout the mall to diversify foot traffic and minimize close physical contact . In addition, Harbor City is creating a series of interactive activities, including augmented reality (AR) recordings and online gaming, connecting the real and virtual world on offline and online platforms, providing customers with multidimensional experiences.
Memorable scenes featuring 12 Pixar films come to life in different parts of the mall. In addition, the iconic Pixar Ball and Lamp installation, 5.2 meters tall, matches the size of that of its headquarters in California, marks his first appearance in Hong Kong on the Habour City Observatory deck, “Ocean Terminal Deck” with the magnificent Victoria Harbor views.
Watch the video of the event: https://www.youtube.com/watch?v=XLlYAVAq96Y
Classic scenes throughout the mall – First appearance of Pixar Ball and Lamp in Hong Kong
Harbor City takes customers on a hectic Pixar film journey through fascinating photo spots showcasing 12 of Pixar’s animations across the mall, such as Toy story 4‘s Woody and Buzz Lightyear, measuring over 4 meters and 3 meters high respectively, ready to soar “to infinity and beyond”.
Entering through the main entrance from Ocean Terminal Forecourt, customers will discover a 3.4 meter high Pixar logo and a 7 meter high Pixar Fest arch overlay. It’s painted in the iconic Pixar Ball red, yellow, and blue colors, with images of Pixar characters. The iconic Pixar Ball and Lamp installation, 5.2 meters high, matching the size of that of its headquarters in California, will make its first appearance in Hong Kong at observatory deck, “Ocean Terminal Deck”, against the 270 degree panorama of Victoria Harbor as a backdrop.
5 movie scene control points – Incorporated into AR photo recordings
In addition to taking photos on location with the statues of the characters from the film, customers can also capture the hidden characters using five-point augmented reality (AR). These are made possible by the free Harbor City mobile app, “Harbor Cityzen“. By activating the “Fun RA“on the app and by scanning the logos of the films to trigger the appearance of the characters, customers can take pictures with them as you are in the films.
Customers can download the “Harbor Cityzen” app via:
App Store: https://apps.apple.com/hk/app/harbour-cityzen/id1568652097
Google play: https://play.google.com/store/apps/details?id=hk.com.harbourcity.mainapp.
Online and offline interactive activities
During the campaign period, customers can create their own little “soul” and share it on social media platforms. Their “soul” will appear on the big screen there with others as well.. (Game site: http://event.harbourcity.com.hk ) In addition, Harbor City is creating two children’s activities inspired by scenes from Upside down and Cars 3. Children can share what they are feeling at the checkpoint of Upside down by choosing the sticker of the respective character and putting it on the wall. They can also take part in the Lightning McQueen Turbo Racer Remote Control “Cars” test drive, where they can ride McQueen miniature cars to take photos and become the legendary new racer on track..
Access points to stamp stations x Exclusive event bonuses
Customers can get a set of Pixar Fest postcards, browse the mall to 12 embossing station hot spots to emboss, and collect the corresponding commemorative stamps on different postcards for keepsakes. At the end of the route, they can redeem a Pixar Fest poster. All net proceeds from the sale of Pixar Fest bounties will be donated to the “Make-A-Wish Hong Kong” charity“.
A client request : (852) 2118 8666 | Website: www.harbourcity.com.hk
SOURCE Port City of Hong Kong