Disney + has a belated giveaway for Star Wars fans; What’s new in 2022?
Walt disney’s (SAY) – Get the Walt Disney Company report closed the year on a high note with his latest Marvel series, “Hawkeye”, the Beatles documentary “Get Back” and the December 29 premiere of the highly anticipated “Star Wars” series “Book of Boba Fett”. A sort of add-on series to the ever-popular “The Mandalorian”, the show chronicles exactly how the popular bounty hunter survived Han Solo by dropping him into Sarlacc’s Pit in “Return of the Jedi”.
If the second half of that last sentence didn’t ring a bell, well, Disney + also added Pixar‘s âEncantoâ and Marvel’s âShang-Chi and the Legend of the Ten Ringsâ in Q4. It was a veritable explosion of content to end the year, which wasn’t exactly the plan, but the company had to deal with production slowdowns creating delays due to the ongoing pandemic.
CEO Bob Chapek appeared happy with the company’s streaming services, and Disney + in particular, during his remarks during Mouse House’s fourth quarter earnings call.
âOn the direct-to-consumer side, we are extremely satisfied with the success of our streaming service portfolio, Disney +, ESPN + and Hulu continued to perform very well with 118.1 million, 17.1 million and 43 respectively. , 8 million subscribers, for a total of 179 million subscriptions “, he said.” To put this growth in perspective, during the last fiscal year, we increased the total number of subscriptions in our DTC wallet by 48% and Disney + subscriptions, in particular, by 60%.
Disney CEO takes a long-term view
While DISney + has surpassed all initial growth projections, Chapek has refused to be caught up in the moment. Rather, it focuses on the directions of the company over the next few years.
“I would like to reiterate that we remain focused on managing our DTC business for the long term, not quarter to quarter, and we are confident that we are on the right track to achieve the directions we have provided. on Investor Day last year, reaching between 230 million and 260 million paying Disney + subscribers globally by the end of fiscal 2024, and Disney + reaching profitability the same year, “a- he declared.
What’s new on Disney + in 2022?
Disney has a different business model than its main rival, Netflix (NFLX) – Get the Netflix, Inc.. The company has so much high-end and incredibly well-known intellectual property (IP) that its shows are almost guaranteed to find an audience. It’s very different from Netflix, which has to largely create shows from scratch and then hope they’re good enough to find viewers.
Basically, Disney knows its customers and potential customers. It can build its family audience by creating more shows from its intellectual property and well-known franchises.
âIn total, we are almost doubling the amount of original content from our renowned brands, Disney, Marvel, Pixar, Star Wars and National Geographic, arriving on Disney + in FY 22, with the majority of our highly anticipated titles arriving. July to September, âChapek said. âThis marks the start of the wave of new content shared last December at our 2.0 investor conference. “
Disney intends to give their audience more of what they love. This, Chapek said, will help the streaming service meet its ambitious subscriber goals.
“We recognize that the unique and most effective way to grow our streaming platforms around the world is to have great content, and we are particularly focused on creating new, high-quality entertainment, including local content and region which we believe will resonate with the public, âsaid the CEO. . âIt should be noted that we have over 340 original local titles in various stages of development and production for our DTC platforms over the next few years. “