Cartoons come to life in Hong Kong for Pixar’s 35th anniversary
Pixar turns 35 this year, and fans around the world have found interesting ways to celebrate the occasion or just show their appreciation for the animation house.
Some public libraries in the United States, for example, have developed lists of Pixar-related books, movies, and games that fans can browse from their digital archives. There are also independent film companies, editors, artists and designers who have created artwork and video montages to commemorate the anniversary.
In Hong Kong, the celebration goes up a notch with the launch of the very first Pixar Fest.
The popular shopping center and tourist destination Harbor City have teamed up with Disney and Pixar to host the large-scale event, which now runs through August 15.
The spacious mall is currently home to Pixar-themed exhibits and installations, activity stations, photo booths and more, all located in different sections of the building, to minimize close physical contact.
Harbor City also has a special augmented reality (AR) recording system for the event and an online game for those who prefer the virtual world.
You can find artwork and memorable scene replicas from 12 Pixar movies scattered around the mall. Some of these films include Toy Story, The Incredibles, Wall-E, Soul, Up, and Ratatouille.
Meanwhile, Pixar’s iconic mascot sits on the Observatory Deck (which overlooks Victoria Harbor) as an art installation. The giant Pixar Ball & Lamp stands 5.2m tall, which is similar to the sculpture found at the company’s headquarters in California, United States.
A 4m tall Woody and a 3m tall Buzz Lightyear from the Toy Story movie series can be found “hanging out” inside the mall.
In addition to that, visitors can search for hidden characters when they check in at designated locations with the Harbor City AR app.
In addition to the feature films, popular Pixar shorts will also be screened in certain sections of the event.