CaratLane strings in Nickelodeon’s Dora to promote children’s jewelry line
Mumbai: Celebrating the legacy of the Nickelodeon character, Dora the Explorer, omnichannel jeweler and partnership brand Tanishq CaratLane presented a dynamic collection, “CaratLane x Dora the Explorer”, in association with Viacom18 consumer products. This exclusive collection consists of 10 beautifully crafted designs such as children’s pendants, necklaces, bracelets.
With Raksha Bandhan around the corner, the launch of this jewelry store is an attempt to bring young fans closer to their favorite Nickelodeon character, the brand said in a statement. “While ensuring that the designs are safe and child-safe with no sharp edges, the jewelry comes with a special protective coating,” he added.
“CaratLane is the ultimate destination for children’s jewelry. Now with another feather in our cap which is ‘Dora the Explorer’ it’s going to be amazing, “said CaratLane, SVP – Merchandise, Aakrosh Sharma.” We know there are a lot of fans out there who love this character. and they will be delighted to see the range of models we have. Each design in this collection is beautifully crafted in crisp enamel and 14k gold. They are super kid friendly and carefully crafted with “all day comfort” in mind.
“At Viacom18, we believe in working to build a relationship with our consumers through multiple touchpoints, even beyond the screen,” said Viacom 18, Head of Network Sales, Mahesh Shetty. “With a strong affinity among children, Dora the Explorer of Nickelodeon has become one of the most iconic characters and as a result our efforts are to ensure that our products give our young viewers the opportunity to engage. personally with the character. Kids love Dora the Explorer and this new collection of stylized and endearing jewelry in collaboration with CaratLane is one more step in ensuring that they enjoy and interact with their favorite character and make it a part of their daily lives.
The collection is now available on the CaratLane app, website and offline stores across the country.